What is Email Marketing

email marketing

E-mail Marketing - Marketing Benefits - Process

Email marketing is the process of sending promotional messages or helpful resources to groups of people by email. These messages may also contain advertisements, commercial messages or sales solicitations. Email marketing is famous for its huge ROI as it saves lots of money invested in marketing campaigns. A 2015 research by the DMA shows that for every USD1(~64 Rupees) spent on email marketing has an average return of $38(~2432 Rupees).

One of the major challenges in Email marketing is deliverablity. Only well designed and properly targeted email campaigns ensure that the email reaches the primary inbox of the targeted customer. At WebAloite, ensuring deliverability of emails is the prime target of every email marketing campaign.

Benefits of E-mail Marketing

Wide Reach

Marketing Emails can be sent in bulk to thousands of subscribers or targeted customers, hence it has a wider reach than other marketing channels.In fact E-mail marketing is considered as the second most effective digital marketing medium after Search Engine Optimisation.

Drive More Conversion

Email marketing is personalised marketing because the message is delivered straight to the inbox of the customer. Hence it can drive more conversions compared to other mediums of marketing.

Cost Effective

It is easy and cost-effective to create email campaigns and send them to hundreds of subscribers. At WebAloite, We also test different kind of content sent through email, to filter out the most successful email campaigns.

Preferred Communication Channel

Emails are the preferred communication channel for most of the people on the web. On Average, an online person checks his email three times in an hour. Email notifications are also directly sent to mobile devices.

E-mail Marketing Process

  • 1. Acquiring Email Address Of Best Prospect

    Acquiring the right email address is an important step in Email marketing. We can send emails to thousands of people but until and unless the customer is interested in reading whats inside, the mail may go to trash or even spam directly.

  • 2. Updating Database With Fresh Email Address

    Sending emails to the same customers repeatedly reduces the chances of the email being read or getting relevant conversions. It is very important to keep updating the database with new email addresses.

  • 3. Creating Designed Effective Campaigns

    Visually Attractive Marketing campaigns attract a large number of readers. Various marketing tools such as Mail chimp can be used to create email campaigns with effective designs.

  • 4. Rolling Out And Manage Bulk Email Campaigns

    Managing Bulk Email Campaigns is somewhat complicated but very important while sending bulk emails. We take help of different email marketing tools to manage bulk email campaigns.

  • 5. Measuring And Tracking Campaigns In Real Time

    We track the process of every running email campaign, in order to monitor success rate and conversions.These statistics also help us to improve our marketing campaigns and choosing the right prospects for our campaigns.With advanced email marketing tools.

  • 6. Optimize Your Email Marketing ROI

    With email marketing,we can track exact amount of ROI on every marketing campaign. This helps in optimizing the money invested in every marketing campaign.

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