What is Social Media Marketing

Social Media Marketing

Social Media Marketing - Benefits of SMM - SMM Process

Social media marketing is the process of promoting yourself or your product and services through Social Media Websites. The most famous Social Media Marketing Platforms are Facebook, YouTube, Twitter, Instagram, google plus and LinkedIn. Most of the Social Media Marketing Websites provide their own tools to track important data such as target clicks, conversions etc for ad campaigns. We at WebAloite help you to create winning Search Media Marketing Campaign by develop and Implement end to end social media Marketing strategy.

Benefits of Social Media Marketing

Brand Awareness

The Internet has reached crores of people across the globe. India ranks #1 among the total number of users from a country on two major social media platforms Facebook & Quora. Brand awareness is one the most beneficial result of social media marketing both organically (non-paid) or through paid advertisements. Whether it is a tweet or a repost, anything that goes viral on internet can even instantly improve your brand awareness.

Lead Generation & Increase Sales

With Social Media Marketing, It is easier to catch targeted customers and convert them to leads, with different social media websites aggressively improving their algorithms to show users targeted advertisements based on their browsing history and interests. Increase in Leads helps in increasing sales by improving the traffic to your landing pages and sales pages.

Moment Marketing

Moment marketing simply means you reach the right person at the right time and at the right place. With Social media websites tracking its user’s data for target advertisements in real time, It is possible to target a person at the moment when he is looking for the exact service that is being provided by you. Example:If you are a trip adviser, your advertisement may appear on user’s Facebook feed right at the time they are searching for flights between particular travel destinations. if you are implementing correct social media marketing techniques.

Customers Engagement

With large number of people accessing social media regularly from their desktop and mobile device, it is much easier to catch customer’s attention through Social Media Marketing.With Social Media Forums, Communities And Groups, the engagement of customers with brands on social media has been rapidly increasing.

Social Media Marketing Process

  • 1. Understanding Goals

    Understanding Goals is the first step in every social media marketing campaign. It helps in understanding the requirements of the advertisers, the type of audience needed to be targeted, difficulties involved in running the campaign and it also helps in designing the structure of the campaign.

  • 2. Identify Targeted Audience

    It is important to identify the social media websites, where your target audience mostly spends their time. Different social media websites contain different type of content which entertain a large chunk of a particular type of audience.

  • 3. Multiple Campaigns

    We strategies at running multiple ad campaigns separately at different social media websites. If needed multiple ad campaigns are created on same websites as well.

  • 4. Content Sharing

    Despite running ad campaigns, it is very important to create and share relevant content on social media. Content sharing not only helps you grow your social media following and audience, it also helps in attracting targeted traffic which is easier to convert.

  • 5. Evaluate Result And Optimize

    Every social media marketing campaign is strictly monitored, usually through the inbuilt tools provided by Social Media websites. For every social media campaign, We constantly check customer engagement, leads, conversions etc to track the progress and optimize it further, wherever needed.

  • 6. Reporting And Analytics

    At WebAloite, we believe in complete transparency and white hat techniques for content marketing. We share reports of all the work done for your campaign and all the actions taken during your campaign and we share analytics report of all the traffic related statistics.We can also make custom reports during different stages of a campaign as per client’s requirement.

  • 7. Consulting And Support

    We are always ready to consult you during your project, so that you can learn more about your campaigns and we help you resolve all your doubts. We provide telephone and email support during working hours. After your project is finished, technical support may incur extra nominal charges.

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