On Page SEO refers to all the Optimizations / SEO improvements that are implemented on the website’s source code and content itself. On Page SEO helps in improving the rankings of website on Search engine and making the website technically efficient. Some important On Page practices include keyword research, keyword Optimization, Website Meta description and Image Optimization.
Benefits of On Page SEO Services
Strategy we use for On Page SEO Process
1. Keyword Research
It is the process of filtering the profitable keywords needed to target for a particular web page of your website.
2. Keyword Density
It involves using the amount of keywords and their variables in the right amount in the given content.
3. Title Tag & Meta Description Tag
It involves creating a descriptive, attractive and Optimized title tag and meta description tag for a web page which helps in improving Click Through Rate on SERP’s.
4. XML Sitemap
It involves creating an XML sitemap of your website. XML sitemap facilitates the process of crawling and indexing of a web page on a Search Engine’s result page
5. Internal Linking
Internal Linking of Pages is very important for improving SEO of any website. Linking of Pages improves crawl ability of different web pages,increases CTR of web pages, helps in passing link juice to other pages and help Google Bot discovers new pages.
6. Robots.txt
A properly edited Robots.txt file prohibits access of excessive / private pages of website to Search Engine’s crawling bots. It helps you in indexing the most important pages of your website and the pages that are required to be indexed, which eventually increases the rankings of specified pages.
7. Broken Links & Redirect Issues(Error 301&404)
We ensure that there are no broken links or images present on your website. Broken links create technical errors on your website resulting in low rankings of the concerned pages on SERP’s. We also aim to solve all the redirect issues by merging the duplicate pages or creating corresponding redirects to the original pages.
8. SILO Architecture
We try to follow SILO architecture for website desigining and Search Engine Optimization. Silo architecture also provides a beneficial structure for internally linking different web pages.
What is Off Page SEO
SEO Services - Benefits of SEO - Process of SEO
Unlike On Page SEO, Off Page SEO depends upon external signals from other websites.These external signals majorly include back links to your website from other websites which should be relevant or authoritative for proper benefit.Off Page SEO also includes social media signals such as social share counts of web pages on social media websites.Such practises like link building and social media sharing which enhances the SEO of your website are known as Off Page SEO.
Off Page SEO complements On Page SEO and is extremely important for building domain authority(Web Branding) of a website and ranking on top spots on search engines such as Google, Yahoo!, Bing etc.
Benefits of Off Page SEO Services
Strategy we use for Off Page SEO
1. Email Outreach
Outreach is considered as one of the most important link building methods. Outreach involves building relationships with other webmasters for earning back links to your own website. Email outreach is one of our primary off page seo service.
2. Broken Link Building
Broken Link Building involves finding relevant broken links on the web and approaching the webmasters to get your links replaced by the existing broken link on their web page
3. Content Driven Links
High Quality Content such as info graphics and highly researched articles attract a huge amount of back links with little promotional efforts. The quality of content is usually directly proportional to the number of back links it garners. At WebAloite, Our Off Page Seo Services aim at creating high quality content which is link-magnet in nature.
4. Guest Posting
Guest posting on other websites involves writing content for other webmasters, in exchange of which they help you post a link of your website on the corresponding web page.
5. Influencer Roundup
Influencer Roundup involves interviewing various influencers of your industry and posting the content on your website, which when shared by them on their social media handles,garners huge amount of social media shares.