What is Pay Per Click Marketing

Pay Per Click

Pay Per Click Marketing - Benefits of PPC - PPC Process

As the name suggests, Pay Per Click Marketing is a model of internet marketing where advertisers pay a nominal fee every time their ad is clicked. PPC aims at driving traffic from paid results shown at the top of search engine’s result page.

We help you in ranking your paid results above other ads, in the paid ads listings, resulting in more traffic to your web page. The main application of PPC on the web is Google Ad words. And we help you to create a winning PPC campaign. Following are the main benefits of a successful PPC campaign

Benefits of PPC Marketing

Targeted Traffic

Pay Per Click Marketing campaigns mostly lead you to targeted customers because the traffic landing on your web page is through relevant processed queries.

Appear on Top

The Paid ads always appear at the top, above the organic search results(non paid results) in the search engine’s results page. Furthermore, We help you to create optimized PPC campaigns, which helps you to rank above other PPC advertisements.

Pay Only When You Get Click

You only have to pay per click, that means whenever a user clicks on your ad and visits your website, you have to pay for your advertisement, otherwise there would be no charges for ad impressions.

Measurable ROI

All the relevant statstics such as Number of clicks, customer engagement, bounce rate, number of conversions are provided in the Google Adwords Account and hence you can easily measure your ROI for every PPC campaign.

PPC Marketing Process

  • 1. Understanding Goals

    Whether it is a SEO campaign or a PPC campaign, We always start with understanding your goals. It involves multiple factors like the type of traffic you want to attract, the amount of traffic you have to target, the difficulty of keywords that are needed to be targeted.

  • 2. Research Keywords

    Keyword Research is an important part of every PPC campaign as the right keywords can help you outrank other PPC web links on SERP’s and they can also bring targeted traffic to your website.

  • 3. Attractive Ad

    Its important for the Title Tag and Meta description Tag to be descriptive as well as attractive to attract relevant traffic and increase CTR of the ads.

  • 4. Optimized Landing Pages

    An Optimized Ad is only a half work done. It is very important to create optimized landing pages, because Google wants it’s users to get the most relevant search results for every query.

  • 5. Schedule Ads

    Once the advertisement and landing page are ready, they could be scheduled to be displayed on Google’s SERPs for relevant keywords and queries.

  • 6. Monitoring Campaigns

    Monitoring campaigns involve monitoring the ranks of the advertisements on Search Engine’s result page, amount of traffic the ads are bringing to the website and the number of conversions that are being earned.

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